Privacy policy of the DeutschAkademie Lernplattform

Below we explain how we handle your personal data.

Details of the person responsible

The controller within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is

DeutschAkademie GmbH
Mönckebergstraße 11
D-20095 Hamburg

Telefon: +49 40 30039366
E-Mail: service@deutschakademie.com

Details of the data protection officer (DPO)

We have appointed a data protection officer:

activeMind AG Management- und Technologieberatung
Kurfürstendamm 56
10707 Berlin

E-Mail: datenschutz@deutschakademie.com (only for data protection inquiries)

§ 1 Your Rights as a Data Subject

You may exercise the following rights at any time using the contact information provided:

Access to the data we have stored about you and information regarding its processing (Art. 15 GDPR),
Rectification of inaccurate personal data (Art. 16 GDPR),
Erasure of the data we have stored about you (Art. 17 GDPR),
Restriction of data processing, provided that we are not yet permitted to erase your data due to legal obligations (Art. 18 GDPR),
Objection to the processing of your data by us (Art. 21 GDPR) and
Data portability, provided that you have consented to the data processing or have entered into a contract with us (Art. 20 GDPR).

If you have given us your consent, you may revoke it at any time with future effect. You may lodge a complaint with a supervisory authority at any time, e.g., with the competent supervisory authority of the federal state where you reside or with the authority responsible for us as the data controller.

A list of supervisory authorities with their addresses can be found at: www.bfdi.bund.de/DE/Service/Anschriften/anschriften_table.html

§ 2 Information Regarding Your Right to Object Under Article 21 of the GDPR

Right to Object on a Case-by-Case Basis
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you that is carried out pursuant to Article 6(1)(f) of the GDPR (data processing based on a balancing of interests); this also applies to profiling based on this provision within the meaning of Article 4(4) of the GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.

Recipient of an Objection
The objection may be submitted in any form, with the subject line “Objection,” and must include your name, address, or other identifying information, to the contact addresses listed above.

Data Processing on the Website

§ 3 Server Log Files

(1) Nature and Purpose of Processing: When you access our website and learning platform—that is, when you do not register or otherwise submit information—information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider, your IP address, and similar data.

It is processed in particular for the following purposes:

Ensuring that users can connect to the website and learning platform without any issues
Ensuring a seamless user experience on our website
Ensuring and evaluating system security and stability, particularly for the purpose of detecting misuse
Ensuring error-free display and optimization of our website and learning platform

We do not use your data to draw conclusions about your identity. However, we reserve the right to review the server log files retroactively if there are specific indications of unlawful use.

(2) Legal basis: Processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in improving the stability and functionality of our website and learning platform, as well as ensuring system security and detecting misuse.

(3) Recipients: The recipients of the data may include technical service providers who act as data processors for the operation and maintenance of our website.

(4) Transfer to a third country: There is no transfer to a third country. The data is processed exclusively within the EU/EEA.

(5) Retention period Data is stored in server log files in a form that allows for the identification of the data subjects for a maximum period of 7 days, unless a security-related incident occurs (e.g., a DDoS attack).

In the event of such an incident, server log files are stored until the security-related incident has been resolved and fully investigated.

(6) Provision Required or Necessary: The provision of the aforementioned personal data is not required by law or by contract. However, without the IP address, the service and the functionality of our website and learning platform cannot be guaranteed. In addition, certain features and services may not be available or may be limited.

(7) Right to Object: Please refer to the information regarding your right to object under Article 21 of the GDPR in Section 2 of this Privacy Policy.

§ 4 User Registration

(1) Nature and Purpose of Processing: When you register on our learning platform, we collect and process personal data to provide you with a user account for the purpose of using our learning platform, to enable your participation in courses and learning activities, and to manage and organize learning content as well as facilitate communication between users and administrators.

We process the following personal data: name, address, phone number, email address, and date of birth.

(2) Legal basis: The processing of your personal data is based on Article 6(1)(b) of the GDPR. The processing is necessary for the performance of a contract to which the data subject is a party, or for the implementation of pre-contractual measures taken at the data subject’s request.

(3) Recipients: Your personal data will be disclosed to the following categories of recipients:

Internal administrators and instructors for the administration of courses and users.
Technical service providers who assist us with the maintenance and support of the learning platform, to the extent necessary.

(4) Transfer to a third country: There is no transfer to a third country. The data is processed exclusively within the EEA.

(5) Retention Period: Your personal data will be stored for the duration of your use of the learning platform. After your user account is terminated (e.g., by deletion), your data will be deleted within 2 months, provided that no statutory retention requirements prevent this.

(6) Provision of Data: Required or Necessary: The provision of your personal data is required for registration and use of the learning platform. Without providing this data, you cannot use the learning platform. There is no legal obligation to provide this data.

§ 5 Course Conduct

(1) Nature and Purpose of Processing: We process your participant data primarily to enable your participation in courses and learning activities. In addition, we process this data to manage and organize learning content and to document progress and performance. Furthermore, the data is processed to facilitate communication between participants and instructors and to provide personalized learning opportunities. The following personal data of participants is processed for these purposes:

First Name and Last Name
Email Address
Address
Date of Birth
Occupation
Language Proficiency Level
Learning History
Ratings submitted (if any)

(2) Legal basis: The processing of personal data is based on Article 6(1)(b) of the GDPR. The processing is necessary for the performance of a contract to which the data subject is a party, or for the implementation of pre-contractual measures taken at the data subject’s request.

In addition, participant data is processed on the basis of our legitimate interest pursuant to Article 6(1)(f) of the GDPR in the ongoing development and improvement of our offerings for you.

(3) Recipients: Your personal data will be disclosed to the following categories of recipients:

Instructors and administrators of the learning platform who are responsible for conducting and supervising the courses.
Technical service providers who are involved in the technical support and maintenance of the platform, to the extent necessary.

(4) Transfer to a third country: There is no transfer to a third country. The data is processed exclusively within the EEA.

(5) Retention Period: Your personal data will be stored for the duration of your use of the learning platform. Upon termination of your user account (e.g., by logging out or deleting it), your data will be deleted, provided that no statutory retention requirements prevent this.

(6) Provision of Data: Required or Necessary: The provision of your personal data is required for participation in courses and use of the learning platform. Without providing this data, participation in the courses and use of the learning platform are not possible. There is generally no legal obligation to provide the data; however, failure to do so may result in certain features or services being unavailable.

(7) Right to Object: Please refer to the information regarding your right to object under Article 21 of the GDPR in Section 2 of this Privacy Policy.

§ 6 Course Management by Instructors

(1) Nature and Purpose of Processing: In connection with the use of our learning platform, we process personal data of teachers to ensure the smooth operation and administration of the platform. In addition, information regarding course history and qualifications is processed to ensure the appropriate assignment of teachers to courses and to document their competencies. Evaluations are used to assess teachers’ performance and to continuously improve the quality of the courses.

As part of the use of our learning platform, we process the following personal data of teachers:

First and last name
Email address
Course history
Qualifications
Evaluations

(2) Legal basis: The processing of your personal data is based on various provisions of the GDPR. Pursuant to Article 6(1)(b) of the GDPR, the processing is necessary for the performance of a contract to which you are a party or to take steps at your request prior to entering into a contract. In addition, we rely on Article 6(1)(f) of the GDPR, as the processing is necessary to protect our legitimate interests, in particular the efficient operation of the learning platform.

(3) Recipients: Your personal data will be disclosed to the following categories of recipients:

Administrators of the learning platform who are responsible for the technical support and administration of the platform.
Participants in the learning platform (e.g., school students, college students) who can access certain information, such as your name and course content.
Technical service providers who provide technical support or maintenance for the platform, to the extent necessary.

(4) Transfer to a third country: There is no transfer to a third country. The data is processed exclusively within the EEA.

(5) Retention Period: Your personal data will be stored for the duration of your use of the learning platform. Upon termination of your user account (e.g., by deletion), your data will be deleted, provided that no statutory retention requirements prevent this.

(6) Provision of data is required or necessary: The provision of your personal data is necessary for the administration and conduct of the courses, as well as for the use of the learning platform. Without providing this data, you cannot participate as a teacher on the learning platform. There is generally no legal obligation to provide this data.

§ 7 Chat Feature

(1) Nature and Purpose of Processing: When users utilize the chat feature on our learning platform, we store transcripts of the chat history. This enables direct communication between participants, instructors, and administrators. It also allows us to document and track communication for organizational and educational purposes.

(2) Legal basis: The processing of your personal data in the chat function is based on Article 6(1)(b) of the GDPR. The processing is necessary for the performance of a contract to which the data subject is a party, in particular for the operation of the communication function in connection with the use of the learning platform.

A further legal basis is provided by the legitimate interest pursuant to Article 6(1)(f) of the GDPR. A legitimate interest lies in the efficient processing and management of customer inquiries as well as the continuous optimization of the customer experience.

(3) Recipients: Your personal data will be disclosed to the following categories of recipients:

Other users of the learning platform who are participating in the same chat conversation (e.g., participants and teachers).
Administrators of the learning platform for technical support and, if necessary, moderation of the chat functions.
External service providers who operate the platform’s technical infrastructure, to the extent necessary.

(4) Transfer to a third country: There is no transfer to a third country. The data is processed exclusively within the EEA.

(5) Retention Period: Chat messages and related data are stored for the duration of the respective course. Upon completion of the course or cessation of use of the platform, the messages are deleted, unless there are any statutory retention requirements.

(6) Provision of data is mandatory or required: Providing your personal data in the chat feature is required to use this feature and participate in communication on the learning platform. Without providing this data, you cannot use the chat feature. There is generally no legal obligation to provide this data.

§ 8 Conducting Classes via Zoom

(1) Nature and Purpose of Processing: As part of conducting classes via Zoom on our learning platform, we process various types of personal data. The purpose of this data processing is to conduct digital classes and facilitate participation in online courses. It also serves to enable interaction between instructors and participants. With explicit consent, the class sessions are documented and, if necessary, recorded for educational purposes. Furthermore, the processing is used to ensure the smooth technical execution of the class sessions.

(2) Legal basis: The processing of your personal data is based on various provisions of the GDPR. Pursuant to Article 6(1)(b) of the GDPR, the processing is necessary for the performance of a contract to which you are a party, in particular with regard to your participation in online classes. In addition, the processing is based on Article 6(1)(f) of the GDPR, as it is necessary to safeguard the legitimate interests of the controller, in particular to ensure the proper conduct of digital classes. If class sessions are recorded, this is done in accordance with Article 6(1)(a) of the GDPR exclusively on the basis of your explicit consent.

(3) Recipients: Your personal data will be disclosed to the following categories of recipients:

Instructors and participants in the same Zoom session (e.g., name, video and audio data).
Administrators of the learning platform for technical support of the Zoom integration.
Zoom Video Communications, Inc., as the service provider for the video conferencing software. We have entered into a data processing agreement with the provider of “Zoom” that complies with the requirements of Article 28 of the GDPR.
External service providers who provide technical support or maintenance for the platform and the Zoom integration, to the extent necessary.

(4) Transfer to a third country: Zoom Video Communications, Inc. is headquartered in the United States, which means that your personal data will be transferred to a third country (outside the EU/EEA). Zoom is certified under the EU-U.S. Data Privacy Framework; data transfers to Zoom are therefore covered by the European Commission’s adequacy decision for the United States.

(5) Retention Period: Personal data processed in connection with the use of Zoom is stored for the duration of the respective session. Recordings of class sessions (if any) are stored for a specified period of up to six weeks and are subsequently deleted, provided there are no legal retention requirements.

(6) Provision of data is required or necessary: The provision of your personal data is required for participation in classes via Zoom. Without providing this data, participation in the online classes is not possible. There is no legal obligation to provide this data; however, participation is not possible without it.

(7) Withdrawal of Consent: You may withdraw your consent to the recording of the lecture at any time, effective for the future. You may send your notice of withdrawal to the contact addresses listed above. In the event of withdrawal, the recordings pertaining to your participation will be deleted and will not be used further.

§ 9 Notification Feed

(1) Nature and Purpose of Processing: To stay up to date and receive targeted content that is of particular interest to you, you can enable notifications from the DeutschAkademie learning platform. This allows you to receive notifications directly in the notification feed on the platform or, optionally, via email, without having to visit the learning platform’s website.

(2) Legal basis: The processing of your personal data for the purpose of sending push notifications for marketing purposes is based on your consent pursuant to Article 6(1)(a) of the GDPR.

(3) Recipients: Your personal data will be disclosed to the following categories of recipients:

Internal departments responsible for marketing and user communications.
Technical service providers who provide the technical infrastructure for the learning platform.

(4) Transfer to a third country: There is no transfer to a third country. The data is processed exclusively within the EU/EEA.

(5) Retention Period: We store the data required for the technical delivery of the push notifications you have subscribed to for as long as you have these notifications enabled. You can disable push notifications on your mobile device at any time by going to “Settings” and selecting the “Push Notifications” section, or you can change your settings.

(6) Provision Required or Necessary: Providing your personal data for marketing push notifications is voluntary. Without your consent and the provision of the required data, you will not receive marketing push notifications. You can still use the learning platform even if you do not consent to receiving marketing push notifications.

(7) Withdrawal of Consent: You may withdraw your consent to receive push notifications at any time, effective for the future. You may send your withdrawal by email to service@deutschakdemie.com. If you withdraw your consent, push notifications will no longer be sent.

Please note that the withdrawal of consent applies only to future push notifications and cannot be applied retroactively to push notifications that have already been sent.

§ 10 Cookies

Like many other websites, we also use so-called “cookies.” Cookies are small text files that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website.

You can delete individual cookies or all cookies. In addition, you’ll find information and instructions on how to delete these cookies or block them from being stored in the first place. Depending on your browser provider, you can find the necessary information at the following links:

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-loeschen-daten-von-websites-entfernen
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Google Chrome: https://support.google.com/accounts/answer/61416?hl=de
Opera: http://www.opera.com/de/help
Safari: https://support.apple.com/kb/PH17191?locale=de_DE&viewlocale=de_DE

§ 10a Technically Necessary Cookies

(1) Nature and Purpose of Processing: We use cookies to make our website more user-friendly. Some elements of our website require that the browser accessing the site can be identified even after a page change.

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some features of our website cannot be provided without the use of cookies. For these features, it is necessary for the browser to be recognized even after a page change.

We require cookies for the following applications:

Consent management
Language selection

(2) Legal basis: Processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in ensuring that our website is user-friendly.

(3) Recipients: The recipients of the data may include technical service providers who act as data processors for the operation and maintenance of our website.

(4) Transfer to a third country: There is no transfer to a third country. The data is processed exclusively within the EU.

(5) Retention period: The data is stored for up to 60 days.

(6) Provision Required or Necessary: The provision of the aforementioned personal data is not required by law or by contract. However, without this data, the service and the functionality of our website cannot be guaranteed. In addition, certain features and services may not be available or may be limited.

(7) Right to Object: Please refer to the information regarding your right to object under Article 21 of the GDPR in Section 2 of this Privacy Policy.

§ 10b Cookies That Are Not Technically Necessary

(1) Nature and Purpose of Processing: We also use cookies to better tailor the content on our website to our visitors’ interests or to generally improve the site based on statistical analyses.

Please refer to the information below regarding the display, tracking, remarketing, and web analytics technologies we use to see which providers set cookies.

(2) Legal basis: The legal basis for this processing is your consent in each case, Article 6(1)(a) of the GDPR.

(3) Recipients: The recipients of the data may include technical service providers who act as data processors for the operation and maintenance of our website.

For information on other recipients, please refer to the details below regarding the display, tracking, remarketing, and web analytics technologies we use.

(4) Transfers to third countries: Please refer to the descriptions of the individual tools below for more information.

(5) Retention period: For more information, see the notes on the individual tools below.

(6) Mandatory or Required: Of course, you can generally view our website without cookies. Web browsers are typically set to accept cookies. In general, you can disable the use of cookies at any time through your browser settings (see Withdrawal of Consent).
Please note that certain features of our website may not function properly if you have disabled cookies.

(7) Withdrawal of Consent: You may withdraw your consent at any time using our cookie consent tool.

(8) Profiling: For details on how we analyze the behavior of website visitors using pseudonymized user profiles, please refer to the information below regarding the technologies we use.

§ 10c Overview of Cookies and Tools

§ 11 External Tools

In the following section, you will find information about the third-party tools integrated into our website and learning platform.

§ 11a Borlabs Cookie

Our website uses Borlabs Cookie (Borlabs GmbH, Rübenkamp 32, 22305 Hamburg) for consent management. This tool sets a technically necessary cookie (borlabs-cookie) to store your cookie consents.

The borlabs-cookie stores the consents you provided when you first accessed the website. If you wish to revoke these consents, simply delete the cookie from your browser. When you visit the website again or reload the page, you will be asked for your cookie consent once more. For more information, please see the Borlabs Cookie Privacy Policy at https://de.borlabs.io/datenschutz/.

§ 11b Google Ads

(1) Nature and Purpose of Processing: We use Google Ads. Google Ads is an online advertising program provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Ads enables us to display ads in the Google search engine or on third-party websites when users enter specific search terms into Google (keyword targeting). Furthermore, targeted ads can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As the website operator, we can evaluate this data quantitatively by, for example, analyzing which search terms led to the display of our ads and how many ads resulted in corresponding clicks.

In addition, Google Ads uses web beacons—invisible graphics that enable Google to analyze clicks on this website, traffic to this site, and similar information. This results in a unique cookie—that is, a small file—being stored on the website user’s device.
The following information is stored in this file:

which websites the user visited and what content they are interested in
which offers the user clicked on
technical information about the browser and operating system
referring websites
time of visit
information regarding the use of the online service

In addition, we receive a unique “conversion cookie.” Google uses the information collected via this cookie to generate conversion statistics for us. However, we only receive the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. No data is collected that would allow for the individual identification of the website visitor. User data is processed pseudonymously within the Google advertising network. This means that Google does not, for example, store or process users’ names or email addresses, but rather processes the relevant data on a cookie-by-cookie basis within pseudonymous user profiles. This means that, from Google’s perspective, the ads are not managed and displayed for a specifically identified person, but rather for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymization.

(2) Legal basis: Use of this service is based on your consent pursuant to Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG. You may withdraw your consent at any time.

(3) Recipients of the data: Our website is maintained by service providers who act as our data processors. All service providers are contractually obligated to treat your data confidentially.

(4) Transfer to Third Countries: The information generated by the cookie regarding your use of this website is generally transmitted to a Google server in the United States and stored there. For the United States, the European Commission has issued an adequacy decision for companies certified under the Data Privacy Framework. Google is certified but does not rely on this framework. We have entered into so-called standard contractual clauses with Google LLC.

(5) Retention period: Data will be processed in this context only as long as the relevant consent is in effect. After that, it will be deleted.

(6) Provision of personal data is mandatory or required: The provision of your personal data is voluntary and based solely on your consent. You will not suffer any disadvantages as a result. Without your consent, we cannot display advertisements to you.

(7) Withdrawal: You may withdraw your consent at any time.

§ 11c Google Remarketing

(1) Nature and Purpose of Processing: This website uses the remarketing feature provided by Google Inc. The operator of Google Remarketing services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”). This feature is used to display interest-based advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the website visitor’s browser, which makes it possible to recognize the visitor when they access websites that are part of the Google advertising network. On these sites, the visitor may be shown advertisements related to content that the visitor has previously viewed on websites that use Google’s remarketing feature.

(2) Legal basis: The legal basis for the processing of your data is Article 6(1), first sentence, subparagraph (a) of the GDPR.

(3) Recipients: The recipients of the data may include technical service providers. Your data will be transmitted to Google in this process. For more information on data processing by Google, please refer to Google’s Privacy Policy.

(4) Transfer to a third country: Your personal data is transferred to Google in the United States. To protect your data even after it has been transferred, we have entered into standard contractual clauses with the service provider.

(5) Retention period: In this context, the data will be processed only as long as the relevant consent is in effect.

(6) Provision is mandatory or required: The provision of your personal data is voluntary and based solely on your consent.

(7) Withdrawal of Consent: You may withdraw this consent at any time, effective for the future, by disabling cookies in your browser settings.

§ 11d Google Analytics

(1) Nature and Purpose of Processing: To the extent that you have given your consent, this website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Analytics uses cookies that enable us to analyze your use of our website and draw conclusions about user behavior on our website.

The information generated by the cookie regarding your use of this website is generally transmitted to a Google server in the United States and stored there. However, because IP anonymization is enabled on this website, your IP address will be truncated by Google beforehand within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and truncated there. On behalf of the Deutsch Akademie, Google uses this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage.

For more information about Google's data processing, please visit the following link: https://policies.google.com/privacy.

We use Google Signals: Google Signals consists of session data from websites and apps. This data allows us to collect additional information about website visitors who are signed in to their Google accounts and have enabled personalized ads. By linking this data, we can deliver cross-device remarketing campaigns to these users.

(2) Legal basis: The processing of the data is based on the user’s consent (Art. 6(1)(a) of the GDPR).

(3) Retention period: The data will be deleted as soon as you revoke your consent or the data is no longer necessary to fulfill the purpose for which it was collected. As a general rule, the data is deleted 14 months after it is provided.

(4) Recipients: We use technical service providers to operate and maintain our website and to analyze cookies; these providers act as our data processors.

Another recipient of the data is Google Ireland Limited (Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland). Google Ireland Limited uses Google LLC in the United States (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) as a service provider.

(5) Transfer to a third country: Your personal data is transferred to Google in the United States. To protect your data even after it has been transferred, we have entered into standard contractual clauses with the service provider.

(6) Provision is mandatory or required: The provision of your personal data is voluntary and based solely on your consent. If you deny access, this may result in functional limitations on the website.

(7) Profiling: Using the Google Analytics tracking tool, we can evaluate the behavior of website visitors and analyze their interests. To do this, we create a pseudonymous user profile.

(8) Withdrawal of Consent: You can prevent Google Analytics from tracking your activity on our website by clicking dthis link. Doing so will install an opt-out cookie on your device. This will prevent Google Analytics from collecting data for this website and this browser in the future, as long as the cookie remains stored in your browser.

You can also prevent Google from collecting and processing the data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: Browser Add-On to Disable Google Analytics.

§ 11e Google Tag Manager

This website uses Google Tag Manager, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is a solution that allows us to manage tags used for tracking and marketing through a single interface. It enables the rapid deployment and updating of JavaScript and HTML tags on our website. The Google Tag Manager tool, which implements these tags, does not set cookies and does not collect personally identifiable information. Rather, it is used solely to manage other services, such as Google Analytics. These services may, in turn, collect data.

For more information, please visit the following website: https://www.google.com/intl/de/tagmanager/use-policy.html.

§ 11f Google Maps

(1) Nature and Purpose of Processing: We use Google Maps on this website. Google Maps is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”). This allows us to display interactive maps directly on the website and enables you to conveniently use the map feature.
For more information about Google’s data processing, please refer to Google’s Privacy Policy: https://policies.google.com/privacy. There, you can also change your personal privacy settings in the Privacy Center.

Detailed instructions on managing your own data in connection with Google products can be found here: https://www.dataliberation.org

When you visit the website, Google receives information that you have accessed the corresponding page of our website. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data is directly associated with your account.

If you do not want this data to be associated with your Google profile, you must log out of Google before clicking the button. Google stores your data as usage profiles and uses them for advertising, market research, and/or to tailor its websites to your needs. Such analysis is carried out in particular (even for users who are not logged in) to deliver personalized advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles; to exercise this right, you must contact Google.

(2) Withdrawal of Consent: The provider currently does not offer a simple opt-out option or a way to block data transmission. If you wish to prevent tracking of your activities on our website, please withdraw your consent in the cookie consent tool for the relevant cookie category or for all cookies and data transfers that are not technically necessary. In this case, however, you may not be able to use our website at all or only to a limited extent.

§ 11g Hubspot

(1) Nature and Purpose of Processing: HubSpot is a software solution that we use to manage various aspects of our online marketing. These include, among other things, email marketing, reporting, social media publishing, contact management, landing pages, and contact forms. The service is provided by HubSpot Inc., 25 First Street, Cambridge, MA 02141, USA (“HubSpot”).

The relevant information is stored on the servers of our service provider, HubSpot. We may use this information to contact website visitors and to determine which of our company’s services are of interest to them.

For more information about HubSpot’s processing of your data, please visit the following link: https://legal.hubspot.com/privacy-policy.

(2) Legal basis: The legal basis for this processing is your consent, Article 6(1)(a) of the GDPR.

(3) Recipients: The provider HubSpot processes access data on our behalf for the purposes of user analysis and statistical processing. We have entered into a corresponding data processing agreement with the provider for this purpose.

Within our company, access to your data is granted to those departments that require it to safeguard legitimate interests or to process your inquiry.

(4) Transfers to Third Countries: Although personal data is primarily stored and processed in Europe, HubSpot, Inc. is located in the United States; therefore, certain storage and processing activities may continue outside of Europe, including in the United States. HubSpot is certified under the EU-U.S. Data Privacy Framework; data transfers to HubSpot are therefore covered by the European Commission’s Adequacy Decision for the United States.

(5) Retention period: Depending on the type of data, it is stored for the duration of the session, 30 minutes, one day, one year, or 13 months.

(6) Withdrawal of Consent: If you wish to prevent the use of HubSpot, you can withdraw your consent at any time via our consent banner.

(7) Withdrawal: You may withdraw your consent at any time, effective for the future.

§ 11h Facebook Pixel, Facebook Custom Audiences, and Facebook Conversion

(1) Nature and Purpose of Processing: We use the so-called “Facebook Pixel” from the social network Facebook within our online offering; this service is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

The pixel enables Facebook to identify you, as a visitor to our online offering, as a target audience for the display of advertisements (so-called “Facebook Ads”). We use the Facebook Pixel to display the Facebook Ads we place only to those Facebook users who have shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they have visited), which we transmit to Facebook (so-called “Custom Audiences”). We also use the Facebook Pixel to ensure that our Facebook Ads align with users’ potential interests and do not come across as intrusive. Furthermore, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

(2) Legal basis: The legal basis for the processing is your consent pursuant to Article 6(1)(a) of the GDPR.

(3) Recipients: Each time you visit your profile, personal data—including your IP address—is transmitted to Facebook. Facebook generally stores this personal data in the United States. Our company does not receive any information from Facebook that could be used to identify the data subject.

In addition, our data processors—for example, those involved in website design, hosting, and customer management—may have access to the data. All data processors are contractually obligated to treat your data confidentially.

(4) Transfer to a third country: Facebook processes your data in the United States. Facebook has obtained certification under the EU-U.S. Data Privacy Framework; data transfers to Facebook are therefore covered by the European Commission’s adequacy decision for the United States.

(5) Retention period: Your personal data will be processed in this context only until the purpose of the processing no longer applies or until you have withdrawn your consent.

(6) Withdrawal: You may withdraw your consent at any time with future effect. If you no longer wish to be tracked by the Facebook Pixel or have your data used to display Facebook ads, you can generally disable this by adjusting the relevant settings at https://accountscenter.facebook.com/ad_preferences. For more information on this, please see Facebook’s Privacy Policy at https://de-de.facebook.com/policy.php.

Alternatively, you can adjust your preferences regarding the Facebook Pixel in our consent banner.

(7) Provision is mandatory or required: The provision of your personal data is voluntary and based solely on your consent. If you deny access, this may result in functional limitations on the website.

§ 12 Final Provisions

(1) Data Security (TLS): To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g., TLS) via HTTPS.

(2) Changes to Our Privacy Policy: We reserve the right to amend this Privacy Policy to ensure that it always complies with current legal requirements or to reflect changes to our services in the Privacy Policy, such as when introducing new services. The new Privacy Policy will then apply to your next visit.

(3) Questions about data protection: If you have any questions about data protection, please send us an email at: datenschutz@deutschakademie.de