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Are you sugar?

Berlin, am 16. ianuarie 2018

Are you sugar? „Du bist zucker”, is what the poster says but perhaps I’m translating too literally? Well anyways, the question posed by Rewe is kind of exciting – „how much sugar do you need?”

I’m not sure what product the poster is implying, a chocolate pudding? But the concept is pretty cool. Usually the sugar levels in products are dictated for us, so Rewe’s new marketing strategy seems like a winning concept. Will check it out when I go grocery shopping next.

Also, I understand 99% of the poster. A sign that my Deutsch is definitely improving!



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